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Author:

Tague, Kathryn

Title:

B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
football
brand
pop culture
brand strategy
NFL
National Football League
The Super Bowl
Super Bowl
The Super Bowl Halftime Show
Rihanna

File:

Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor