1. WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE Open Access Author: Liu, Qiwei Title: WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE Area of Honors: Information Sciences and Technology Keywords: TwitterMicrobloggincustomer servicecomputer-mediated communication File: Download Thesis_Final.pdf Thesis Supervisors: Gerald Santoro, Thesis SupervisorGerald Santoro, Thesis SupervisorRosalie Ocker, Thesis Honors Advisor
2. Tweet Categorization With Pattern Diffusion Open Access Author: Bush, Zachary David Title: Tweet Categorization With Pattern Diffusion Area of Honors: Computer Science (Behrend) Keywords: PCAPattern DiffusionDiffusion MapTweetsTwitterDiffusion Geometry File: Download Bush_Zachary_TweetCategorization.pdf Thesis Supervisors: Meng Su, Thesis SupervisorRonald Lee Mccarty, Thesis Honors Advisor
3. College Students' Engagement in Social Media Marketing Open Access Author: Borgida, Lane Elizabeth Title: College Students' Engagement in Social Media Marketing Area of Honors: Advertising/Public Relations Keywords: social mediaFacebookTwitterbrand marketingbrand communicationcollege students File: Download College_Students_Engagement_in_Social_Media_Marketing.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. The Evolution of Media and Their Influence in International Relations Open Access Author: Boyer, Tess Mackenzie Title: The Evolution of Media and Their Influence in International Relations Area of Honors: Media Studies Keywords: Soft PowerPublic DiplomacyForeign PolicyInternational RelationsRadioVoice of AmericaRadio LibertyRadio Free EuropeTelevisionCNN EffectEvolution of MediaSocial MediaFacebookTwitterInternational BroadcastingArab SpringGrassroots Democracy Promotion File: Download Tess_Boyer_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
5. Social Media Marketing: It's Effect on Business Consumer Relationships Open Access Author: Bobrow, Bradley Scott Title: Social Media Marketing: It's Effect on Business Consumer Relationships Area of Honors: Marketing Keywords: Social MediaMarketingSocial Media MarketingFacebookTwitterConsumer EngagementTraditional MarketingSocial Marketing File: Download Bobrow_Bradley_SocialMediaMarketing.pdf
6. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
7. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
8. #PSURiot: The Influence of Social Media on the Paterno Riot Open Access Author: Shea, Colleen Fitzgerald Title: #PSURiot: The Influence of Social Media on the Paterno Riot Area of Honors: Security and Risk Analysis Keywords: social mediaTwittercollective actionactivismriot File: Download shea_colleen_socialmediaandactivism_final.pdf Thesis Supervisors: Andrea H Tapia, Thesis SupervisorAndrea H Tapia, Thesis Honors AdvisorPrasenjit Mitra, Faculty Reader
9. A Critical Assessment of the Uses and Limits of Social Media in China Open Access Author: Kern, Julia Murdoch Title: A Critical Assessment of the Uses and Limits of Social Media in China Area of Honors: Journalism Keywords: Chinasocial mediaRenrenWeiboWeChatTencentAlibabaFacebookTwitter File: Download KernThesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorMartin Halstuk, Thesis Honors Advisor
10. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
