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1. WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE

open_access
Open Access
Author:
Liu, Qiwei
Title:
WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE
Area of Honors:
Information Sciences and Technology
Keywords:
Twitter
Microbloggin
customer service
computer-mediated communication
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Gerald Santoro, Thesis Supervisor
Gerald Santoro, Thesis Supervisor
Rosalie Ocker, Thesis Honors Advisor

4. The Evolution of Media and Their Influence in International Relations

open_access
Open Access
Author:
Boyer, Tess Mackenzie
Title:
The Evolution of Media and Their Influence in International Relations
Area of Honors:
Media Studies
Keywords:
Soft Power
Public Diplomacy
Foreign Policy
International Relations
Radio
Voice of America
Radio Liberty
Radio Free Europe
Television
CNN Effect
Evolution of Media
Social Media
Facebook
Twitter
International Broadcasting
Arab Spring
Grassroots Democracy Promotion
File:
Download Tess_Boyer_Thesis.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

6. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

7. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

open_access
Open Access
Author:
Wertheim, Erica Marni
Title:
Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes
Area of Honors:
Marketing
Keywords:
Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter
File:
Download Erica_Wertheim_Thesis_FINAL.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

10. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

12. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup

open_access
Open Access
Author:
Mavrakis, Konstantinos
Title:
A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup
Area of Honors:
Letters, Arts, and Sciences (Abington)
Keywords:
Branding
Identity
Soccer
Social Media
Twitter
File:
Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf
Thesis Supervisors:
Ross S Brinkert, Thesis Supervisor
Lisa Volk Chewning, Thesis Honors Advisor

17. The Nature and Prevalence of Cyber-Aggression Targeting African-Americans on Twitter

open_access
Open Access
Author:
Lawson, Jordan Robert
Title:
The Nature and Prevalence of Cyber-Aggression Targeting African-Americans on Twitter
Area of Honors:
Sociology
Keywords:
Cyber-Aggression
Cyber-Bullying
Twitter
African-Americans
Black-Americans
Social Media
Social Dominance Theory
Racism
Racial Stereotypes
Social Networks
Digital Networks
Social Network Analysis
File:
Download Lawson_Jordan_AATwitterCyberAggression.pdf
Thesis Supervisors:
Diane Helen Felmlee, Thesis Supervisor
Stacy Silver, Thesis Honors Advisor

22. The Influence of Influencers: How Twitter Groups Affect Company Performance

open_access
Open Access
Author:
Scott, Ryan
Title:
The Influence of Influencers: How Twitter Groups Affect Company Performance
Area of Honors:
Management Information Systems (Behrend)
Keywords:
Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends
File:
Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf
Thesis Supervisors:
Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor