1. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Open Access Author: Tarullo, Julianne Marie Title: Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Area of Honors: Advertising/Public Relations Keywords: advertisingtelevision advertisingcongruencymusicsong File: Download Tarullo_Thesis.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor