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Author:

Lewandowski, David Alan

Title:

LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Area of Honors:

Interdisciplinary in Marketing and Sociology

Keywords:

sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global

File:

Download David_Alan_Lewandowski_Honors_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor