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Author:: Lewandowski, David Alan
Title:: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE
Area of Honors:: Interdisciplinary in Marketing and Sociology
Keywords:: sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global
File:: Download David_Alan_Lewandowski_Honors_Thesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

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