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Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor