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1. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

open_access

Open Access

Author:: Erb, Jessica Lynn
Title:: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks
Area of Honors:: Marketing
Keywords:: brands
consumer brand relationships
brand love
consumer behavior
marketing
File:: Download Erb_Jessica_BrandLoveTheory.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader