1. The Death Knell of Damien Hirst's Brand Open Access Author: Marshall, Andrew James Title: The Death Knell of Damien Hirst's Brand Area of Honors: Art History Keywords: brandbrandingbrand strategyauctionauctionsauction analysispricing strategy File: Download Andrew_J._Marshall_s_Schreyer_Honors_College_Thesis.pdf Thesis Supervisors: Sarah K Rich, Thesis SupervisorAmara Leah Solari, Faculty ReaderSarah K Rich, Thesis Honors Advisor
2. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Open Access Author: Sliver, Caroline Title: It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Area of Honors: Marketing Keywords: Taylor Swiftmarketingbrandstrategyparasocial relationshipsparasocialparasocialityPSRbrand strategyTaylorSwiftPSI-Process Scalehuman brandshuman brandqualitative dataqualitativecontent analysismusician File: Download Caroline_M._Sliver_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
3. B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Open Access Author: Tague, Kathryn Title: B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Area of Honors: Advertising/Public Relations Keywords: public relationsfootballbrandpop culturebrand strategyNFLNational Football LeagueThe Super BowlSuper BowlThe Super Bowl Halftime ShowRihanna File: Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
