1. Clothing and the Social Self: An Analysis and Categorization Open Access Author: Stratico, Katherine Rose Title: Clothing and the Social Self: An Analysis and Categorization Area of Honors: Marketing Keywords: clothingbrandssocial selfsocial identityself-extensionrelationship formFamily FashionistaFriendly StylistaSociety Sartorialist File: Download Stratico_Honors_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorAlok Kumar, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
