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Author:

Kimmelman, Dana Zoe Montana

Title:

Persuasion and Charitable Donations: Variations in Email Solicitation Techniques for The University Libraries

Area of Honors:

Psychology

Keywords:

persuasion
heuristics
fundraising
libraries
charitable donations

File:

Download Kimmelman_Dana_PersuasionAndCharitable.pdf

Thesis Supervisors:

Melvin Michael Mark, Thesis Supervisor
David A. Rosenbaum, Thesis Honors Advisor