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Author:: Gross, Kathryn Emily
Title:: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:: Marketing
Keywords:: product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:: Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

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