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Start Over Keyword consumer behavior Keyword consumer behavior Keyword decision-making process Keyword normative social influence Keyword social groups Author Last Name Nguyen

1. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

open_access
Open Access
Author:
Nguyen, Julia Lee
Title:
CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:
Marketing
Keywords:
brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:
Download Final_Thesis_PDF.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

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