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Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Ferrari, Celine

Title:

“Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy

Area of Honors:

Marketing

Keywords:

cultural capital
media
television
fashion
marketing
consumer behavior

File:

Download Thesis_final.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader