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Start Over Area of Honors Marketing Year 2017 Keyword consumer behavior Keyword greenwashing Keyword millennials Keyword sustainability

1. Green Purchasing in College Students

open_access

Open Access

Author:: Gilbert, John L
Title:: Green Purchasing in College Students
Area of Honors:: Marketing
Keywords:: marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior
File:: Download Gilbert_Thesis_FINAL.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader