1. The Promise of Packaging in the American Hot Tea Market Open Access Author: Golthi, Ira Title: The Promise of Packaging in the American Hot Tea Market Area of Honors: Marketing Keywords: marketingpackagingteacultural capitalconsumer brand idenitificationconsumer involvementcoffeepop culturedesignself expressionethnographyqualitative analysis File: Download IraGolthi_FinalThesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
2. “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Open Access Author: Ferrari, Celine Title: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Area of Honors: Marketing Keywords: cultural capitalmediatelevisionfashionmarketingconsumer behavior File: Download Thesis_final.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna Slot, Faculty Reader
