1. Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey Open Access Author: Goett, Kristin Elizabeth Title: Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey Area of Honors: Advertising/Public Relations Keywords: search engine optimizationsocial media optimizationsocial media trendsmarketing analyticsdata analyticsuser data File: Download KGoett_Thesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorSteve Manuel, Thesis Honors Advisor