1. Persuasion in a Mediated Environment: Links as Endorsements Open Access Author: DiMuzio, Eric J Title: Persuasion in a Mediated Environment: Links as Endorsements Area of Honors: Communication Arts and Sciences Keywords: credibilityendorsementSCRT File: Download Thesis_2.1_Final_Submission.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorLori Ann Bedell, Thesis Honors AdvisorS. Shyam Sundar, Thesis Supervisor
2. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Open Access Author: E, Zihang Title: the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Area of Honors: Advertising/Public Relations Keywords: influencercelebrityinfluencer marketingendorsementadvertising File: Download Thesis_paper_final_0731.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
