1. Uncovering the Drivers of Sports Fan Avidity Open Access Author: Cheyne, Katelyn Ann Title: Uncovering the Drivers of Sports Fan Avidity Area of Honors: Marketing Keywords: fan aviditymarketing File: Download KateCheyneThesisFinal.pdf Thesis Supervisors: Dr. Wayne De Sarbo, Thesis SupervisorWayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. "Developing Sports Fan Avidity for Increased Revenue Generation" Open Access Author: Wendkos, Max S. Title: "Developing Sports Fan Avidity for Increased Revenue Generation" Area of Honors: Marketing Keywords: fan avidityfan developmentsports marketingidentity formationmotivation File: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorWayne Desarbo, Faculty Reader
