1. Assessing the Feasibility of NFL Sports Betting as an Alternative Investment Strategy Through Predictive Analytics Open Access Author: Schlichtig, David Title: Assessing the Feasibility of NFL Sports Betting as an Alternative Investment Strategy Through Predictive Analytics Area of Honors: Finance Keywords: sportssports bettingsports gamblingbettinggamblingpredictive analyticsprobit modelingprobit regressionarbitragefinancial returnsstandardized returnsinvestmentinvestment strategyNFLfootballefficient marketsmarket inefficiencyfinancial assetsasset classoddsmoneylinestatisticssports analytics File: Download Schlichtig_FinalThesis.pdf Thesis Supervisors: Samuel Burton Bonsall, IV, Thesis SupervisorBrian Spangler Davis, Thesis Honors Advisor