1. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Open Access Author: Wang, Helen Angela Title: The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Area of Honors: Marketing Keywords: front-of-package labelsFOP labelsSmart Choices labelGuidance Daily Allowances labelGDA labeltraffic light label File: Download FINAL_Helen_Wang_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor