1. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Open Access Author: Sliver, Caroline Title: It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Area of Honors: Marketing Keywords: Taylor Swiftmarketingbrandstrategyparasocial relationshipsparasocialparasocialityPSRbrand strategyTaylorSwiftPSI-Process Scalehuman brandshuman brandqualitative dataqualitativecontent analysismusician File: Download Caroline_M._Sliver_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
