1. INFLUENCER MARKETING: BEAUTY INFLUENCERS ARE CHANGING THE COSMETIC INDUSTRY Open Access Author: Wang, Sally Title: INFLUENCER MARKETING: BEAUTY INFLUENCERS ARE CHANGING THE COSMETIC INDUSTRY Area of Honors: Management Information Systems Keywords: influencer marketingcosmetic productsbeauty industrybeauty influencermarketingbeauty YouTuber File: Download Thesis_Paper.pdf Thesis Supervisors: John Jordan, Thesis SupervisorDr. John C. Spychalski, Thesis Honors Advisor
2. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Open Access Author: E, Zihang Title: the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Area of Honors: Advertising/Public Relations Keywords: influencercelebrityinfluencer marketingendorsementadvertising File: Download Thesis_paper_final_0731.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
