Search

Author:

Sherony, Nia Marie

Title:

Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

Area of Honors:

Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology

Keywords:

persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere

File:

Download Thesis.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor