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Author:

Shively, Bradley Jon

Title:

HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

Area of Honors:

Information Sciences and Technology

Keywords:

online advertising
technical literacy
marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

Author:

Lewandowski, David Alan

Title:

LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Area of Honors:

Interdisciplinary in Marketing and Sociology

Keywords:

sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global

File:

Download David_Alan_Lewandowski_Honors_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

Author:

Budin, Jacob Daniel

Title:

The Marketing of Subprime Mortgages in the United States

Area of Honors:

Marketing

Keywords:

marketing
subprime
mortgages
real estate
united states
america

File:

Download Thesis-final2.pdf

Thesis Supervisors:

Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Cheyne, Katelyn Ann

Title:

Uncovering the Drivers of Sports Fan Avidity

Area of Honors:

Marketing

Keywords:

fan avidity
marketing

File:

Download KateCheyneThesisFinal.pdf

Thesis Supervisors:

Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Barnett, Meghan

Title:

Examining Student Motivations and Identities to Promote Philanthropic Involvement

Area of Honors:

Marketing

Keywords:

student
philanthropy
thon
marketing
motivation
identity

File:

Download Barnett_SHC_Thesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Weakland, Devin Haley

Title:

Universities in Crisis: How Crisis Communications Affect Marketing Implications

Area of Honors:

Marketing

Keywords:

crisis communications management
marketing
social media
Penn State

File:

Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Cohn, Brandy Nicole

Title:

Into the Dark: Marketing Strategies for Dark Tourism Management

Area of Honors:

Marketing

Keywords:

dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kehoe, Christina Rose

Title:

The Evolution of Intercollegiate Athletics Conferences

Area of Honors:

Marketing

Keywords:

marketing
sports
NCAA
brand

File:

Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Jackson, Marcus Morris

Title:

Promotions and their Dynamic Effect on Major League Baseball Attendance

Area of Honors:

Marketing

Keywords:

baseball
marketing
koyck
distributed lag
MLB
statistics

File:

Download Thesisfinalversion2.pdf

Thesis Supervisors:

Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor