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Open Access

Author:: Shively, Bradley Jon
Title:: HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS
Area of Honors:: Information Sciences and Technology
Keywords:: online advertising
technical literacy
marketing
File:: Download Thesis_Final.pdf
Thesis Supervisors:: Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Honors Advisor

Open Access

Author:: Lewandowski, David Alan
Title:: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE
Area of Honors:: Interdisciplinary in Marketing and Sociology
Keywords:: sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global
File:: Download David_Alan_Lewandowski_Honors_Thesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor
Dr. Jeffery Todd Ulmer, Honors Advisor

Open Access

Author:: Budin, Jacob Daniel
Title:: The Marketing of Subprime Mortgages in the United States
Area of Honors:: Marketing
Keywords:: marketing
subprime
mortgages
real estate
united states
america
File:: Download Thesis-final2.pdf
Thesis Supervisors:: Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

Open Access

Author:: Cheyne, Katelyn Ann
Title:: Uncovering the Drivers of Sports Fan Avidity
Area of Honors:: Marketing
Keywords:: fan avidity
marketing
File:: Download KateCheyneThesisFinal.pdf
Thesis Supervisors:: Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

Open Access

Author:: Barnett, Meghan
Title:: Examining Student Motivations and Identities to Promote Philanthropic Involvement
Area of Honors:: Marketing
Keywords:: student
philanthropy
thon
marketing
motivation
identity
File:: Download Barnett_SHC_Thesis.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

Open Access

Author:: Weakland, Devin Haley
Title:: Universities in Crisis: How Crisis Communications Affect Marketing Implications
Area of Honors:: Marketing
Keywords:: crisis communications management
marketing
social media
Penn State
File:: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf
Thesis Supervisors:: Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Honors Advisor

Open Access

Author:: Erb, Jessica Lynn
Title:: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks
Area of Honors:: Marketing
Keywords:: brands
consumer brand relationships
brand love
consumer behavior
marketing
File:: Download Erb_Jessica_BrandLoveTheory.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Open Access

Author:: Cohn, Brandy Nicole
Title:: Into the Dark: Marketing Strategies for Dark Tourism Management
Area of Honors:: Marketing
Keywords:: dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing
File:: Download Thesis_Final.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

Open Access

Author:: Kehoe, Christina Rose
Title:: The Evolution of Intercollegiate Athletics Conferences
Area of Honors:: Marketing
Keywords:: marketing
sports
NCAA
brand
File:: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf
Thesis Supervisors:: John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

Open Access

Author:: Jackson, Marcus Morris
Title:: Promotions and their Dynamic Effect on Major League Baseball Attendance
Area of Honors:: Marketing
Keywords:: baseball
marketing
koyck
distributed lag
MLB
statistics
File:: Download Thesisfinalversion2.pdf
Thesis Supervisors:: Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor

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