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Author:

Shively, Bradley Jon

Title:

HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

Area of Honors:

Information Sciences and Technology

Keywords:

online advertising
technical literacy
marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

Author:

Lewandowski, David Alan

Title:

LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Area of Honors:

Interdisciplinary in Marketing and Sociology

Keywords:

sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global

File:

Download David_Alan_Lewandowski_Honors_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

Author:

Budin, Jacob Daniel

Title:

The Marketing of Subprime Mortgages in the United States

Area of Honors:

Marketing

Keywords:

marketing
subprime
mortgages
real estate
united states
america

File:

Download Thesis-final2.pdf

Thesis Supervisors:

Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Cheyne, Katelyn Ann

Title:

Uncovering the Drivers of Sports Fan Avidity

Area of Honors:

Marketing

Keywords:

fan avidity
marketing

File:

Download KateCheyneThesisFinal.pdf

Thesis Supervisors:

Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Barnett, Meghan

Title:

Examining Student Motivations and Identities to Promote Philanthropic Involvement

Area of Honors:

Marketing

Keywords:

student
philanthropy
thon
marketing
motivation
identity

File:

Download Barnett_SHC_Thesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Weakland, Devin Haley

Title:

Universities in Crisis: How Crisis Communications Affect Marketing Implications

Area of Honors:

Marketing

Keywords:

crisis communications management
marketing
social media
Penn State

File:

Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Cohn, Brandy Nicole

Title:

Into the Dark: Marketing Strategies for Dark Tourism Management

Area of Honors:

Marketing

Keywords:

dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kehoe, Christina Rose

Title:

The Evolution of Intercollegiate Athletics Conferences

Area of Honors:

Marketing

Keywords:

marketing
sports
NCAA
brand

File:

Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Jackson, Marcus Morris

Title:

Promotions and their Dynamic Effect on Major League Baseball Attendance

Area of Honors:

Marketing

Keywords:

baseball
marketing
koyck
distributed lag
MLB
statistics

File:

Download Thesisfinalversion2.pdf

Thesis Supervisors:

Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Orr, Kathleen Elizabeth

Title:

The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Area of Honors:

Marketing

Keywords:

marketing
Hofstede's cultural dimensions
Spain
United States
advertising

File:

Download Kathleen_Orr_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

Author:

Franklin, Kayla Victoria

Title:

International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case

Area of Honors:

Interdisciplinary in International Business and Marketing

Keywords:

marketing
international business
radical innovation
launch strategies
apple

File:

Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf

Thesis Supervisors:

Pelin Bicen, Thesis Supervisor
Kenneth Louie, Thesis Honors Advisor
Phylis M Mansfield, Faculty Reader

Author:

Gilbert, John L

Title:

Green Purchasing in College Students

Area of Honors:

Marketing

Keywords:

marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior

File:

Download Gilbert_Thesis_FINAL.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Brewton, Thomas Seader

Title:

A Comparative Analysis of Nicaraguan Pottery Value Chains

Area of Honors:

Community, Environment, and Development

Keywords:

value chain
marketing
Nicaragua
pottery
joint action
upgrading
supply chain
development
economic development
community

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Theodore Roberts Alter, Thesis Supervisor
Theodore Roberts Alter, Thesis Honors Advisor
Nicole Sheree Webster, Faculty Reader

Author:

Blashford, Turner Joel

Title:

Creating a Buzz: Graphic Design for the Sake of the Bees

Area of Honors:

Graphic Design

Keywords:

bees
marketing
campaign
brand

File:

Download Turner_Blashford.pdf

Thesis Supervisors:

Ryan Edward Russell, Thesis Supervisor
Ryan Edward Russell, Thesis Honors Advisor
Fang Chen, Faculty Reader

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Wang, Sally

Title:

INFLUENCER MARKETING: BEAUTY INFLUENCERS ARE CHANGING THE COSMETIC INDUSTRY

Area of Honors:

Management Information Systems

Keywords:

influencer marketing
cosmetic products
beauty industry
beauty influencer
marketing
beauty YouTuber

File:

Download Thesis_Paper.pdf

Thesis Supervisors:

John Jordan, Thesis Supervisor
Dr. John C. Spychalski, Thesis Honors Advisor

Author:

Althowaini, Banan

Title:

The Perceptions of Halal Food in South Korea

Area of Honors:

Korean

Keywords:

halal
marketing
South Korea
Muslims
Tourism
perceptions
views
Islam
Korean Wave
Youtube videos
cultural diffusion

File:

Download B.AlthowainiThesisFINAL.pdf

Thesis Supervisors:

Susan G Strauss, Thesis Supervisor
Jessamyn Reich Abel, Thesis Honors Advisor

Author:

Bailey, Victoria

Title:

Profiles of Bucks County Farmers: Feature Stories and Photographs

Area of Honors:

Letters, Arts, and Sciences (Abington)

Keywords:

agriculture
farming
profiles
journalism
Bucks County
farm to table
marketing
food safety
environment

File:

Download Thesis_Final_Submission_.pdf

Thesis Supervisors:

Liliana Marika Naydan, Thesis Supervisor
Dr. David E Ruth, Thesis Honors Advisor

Author:

Bleehash, Emily

Title:

The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

Area of Honors:

Marketing

Keywords:

corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions

File:

Download Bleehash_Thesis_Final_DONE.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

Author:

Penna, Elizabeth

Title:

Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

Area of Honors:

Marketing

Keywords:

generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior

File:

Download thesis_final_submission.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader

Author:

Sliver, Caroline

Title:

It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand

Area of Honors:

Marketing

Keywords:

Taylor Swift
marketing
brand
strategy
parasocial relationships
parasocial
parasociality
PSR
brand strategy
Taylor
Swift
PSI-Process Scale
human brands
human brand
qualitative data
qualitative
content analysis
musician

File:

Download Caroline_M._Sliver_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Hirt, Olivia

Title:

Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity

Area of Honors:

Marketing

Keywords:

marketing
sensory marketing
sound
voice
voice assistant
robot
human
timbre
recommendation satisfaction
affinity

File:

Download Olivia_Hirt_thesis_final.pdf

Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Ferrari, Celine

Title:

“Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy

Area of Honors:

Marketing

Keywords:

cultural capital
media
television
fashion
marketing
consumer behavior

File:

Download Thesis_final.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader