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11. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

open_access
Open Access
Author:
Orr, Kathleen Elizabeth
Title:
The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States
Area of Honors:
Marketing
Keywords:
marketing
Hofstede's cultural dimensions
Spain
United States
advertising
File:
Download Kathleen_Orr_Thesis.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

13. International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case

open_access
Open Access
Author:
Franklin, Kayla Victoria
Title:
International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case
Area of Honors:
Interdisciplinary in International Business and Marketing
Keywords:
marketing
international business
radical innovation
launch strategies
apple
File:
Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf
Thesis Supervisors:
Pelin Bicen, Thesis Supervisor
Kenneth Louie, Thesis Honors Advisor
Phylis M Mansfield, Faculty Reader

15. A Comparative Analysis of Nicaraguan Pottery Value Chains

open_access
Open Access
Author:
Brewton, Thomas Seader
Title:
A Comparative Analysis of Nicaraguan Pottery Value Chains
Area of Honors:
Community, Environment, and Development
Keywords:
value chain
marketing
Nicaragua
pottery
joint action
upgrading
supply chain
development
economic development
community
File:
Download Final_Thesis.pdf
Thesis Supervisors:
Theodore Roberts Alter, Thesis Supervisor
Theodore Roberts Alter, Thesis Honors Advisor
Nicole Sheree Webster, Faculty Reader

17. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader