21. The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience? Open Access Author: Bleehash, Emily Title: The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience? Area of Honors: Marketing Keywords: corporate social responsibilitycorporate social irresponsibilitymarketingconvenienceshippingconsumer perceptionspurchase intentions File: Download Bleehash_Thesis_Final_DONE.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
22. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry Open Access Author: Davidson, Gabrielle Title: Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry Area of Honors: Marketing Keywords: consumer-brand relationshipmarketingpop culturebrand transgressionparasocial relationshipsbrand betrayal File: Download GabrielleDavidson_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Thesis Supervisor
23. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer Open Access Author: Penna, Elizabeth Title: Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer Area of Honors: Marketing Keywords: generationsStrauss-Howe Generational Theorytechnologymarketingconsumer behavior File: Download thesis_final_submission.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMeg Meloy, Faculty Reader
24. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Open Access Author: Sliver, Caroline Title: It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Area of Honors: Marketing Keywords: Taylor Swiftmarketingbrandstrategyparasocial relationshipsparasocialparasocialityPSRbrand strategyTaylorSwiftPSI-Process Scalehuman brandshuman brandqualitative dataqualitativecontent analysismusician File: Download Caroline_M._Sliver_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
25. Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity Open Access Author: Hirt, Olivia Title: Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity Area of Honors: Marketing Keywords: marketingsensory marketingsoundvoicevoice assistantrobothumantimbrerecommendation satisfactionaffinity File: Download Olivia_Hirt_thesis_final.pdf Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
26. “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Open Access Author: Ferrari, Celine Title: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Area of Honors: Marketing Keywords: cultural capitalmediatelevisionfashionmarketingconsumer behavior File: Download Thesis_final.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna Slot, Faculty Reader
