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Author:

Scaliti, Cara

Title:

An Analysis of the Effects of Unplanned Media Content on Demand Planning and Product Supply Chains

Area of Honors:

Supply Chain and Information Systems

Keywords:

media
social media
media product exposure
forecasting
demand planning
TikTok
news media
entertainment media
media studies
media effects

File:

Download An_Analysis_of_the_Effects_of_Unplanned_Media_Content__on_Demand_Planning_and_Product_Supply_Chains_by_Cara_Scaliti.pdf

Thesis Supervisors:

Robert Alexander Novack, Thesis Supervisor
John C Spychalski, Thesis Honors Advisor