1. UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Open Access Author: Staub, Haley Ann Title: UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Area of Honors: Advertising/Public Relations Keywords: snack foodGMOgenetic technologypackaginglabelslegislationconsumeranalysisgreen marketingholistic health File: Download Staub_Haley_Thesis.pdf Thesis Supervisors: Ann Marie Major, Thesis SupervisorSteve Manuel, Thesis Honors Advisor
2. The Promise of Packaging in the American Hot Tea Market Open Access Author: Golthi, Ira Title: The Promise of Packaging in the American Hot Tea Market Area of Honors: Marketing Keywords: marketingpackagingteacultural capitalconsumer brand idenitificationconsumer involvementcoffeepop culturedesignself expressionethnographyqualitative analysis File: Download IraGolthi_FinalThesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader