1. The Difference In What Customers Value and Perceived Service Quality When Staying at Branded Versus Independent Properties Open Access Author: Kach, Sarah Marie Title: The Difference In What Customers Value and Perceived Service Quality When Staying at Branded Versus Independent Properties Area of Honors: Hotel, Restaurant, and Institutional Management Keywords: independent hotelsbranded hotelscustomer expectationsimportanceperceived service quality File: Download FINAL_THESIS.pdf Thesis Supervisors: John W. O'neill, Thesis SupervisorDr. Breffni M Noone, Thesis Honors Advisor
