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Author:

Rogers, Elizabeth Regina

Title:

Cause Related Marketing and the Environment

Area of Honors:

Marketing

Keywords:

Cause Related Marketing
consumer behavior
"green"
environment
persuasion

File:

Download Rogers_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kimmelman, Dana Zoe Montana

Title:

Persuasion and Charitable Donations: Variations in Email Solicitation Techniques for The University Libraries

Area of Honors:

Psychology

Keywords:

persuasion
heuristics
fundraising
libraries
charitable donations

File:

Download Kimmelman_Dana_PersuasionAndCharitable.pdf

Thesis Supervisors:

Melvin Michael Mark, Thesis Supervisor
David A. Rosenbaum, Thesis Honors Advisor

Author:

Hartbauer, Kari Elizabeth

Title:

DEVELOPING AN INTERVENTION TO INCREASE PROSOCIAL INTENTIONS RELATED TO SEXUAL MISCONDUCT

Area of Honors:

Psychology

Keywords:

college campus
sexual misconduct
student orientation
sexual assault
rape
moral foundations
persuasion

File:

Download 1-Kari_Hartbauer_Schreyer_Honors_College_Thesis.pdf

Thesis Supervisors:

Andrew Peck, Thesis Supervisor
Cynthia L Huang Pollock, Thesis Honors Advisor

Author:

Sherony, Nia Marie

Title:

Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

Area of Honors:

Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology

Keywords:

persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere

File:

Download Thesis.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor