1. THE IMPORTANCE OF THE CONSUMER LINK IN SUSTAINABLE SUPPLY CHAINS: INVESTIGATING PLASTIC WATER BOTTLES AND PLASTIC TOTES Open Access Author: Boghara, Pranjal Ravjibhai Title: THE IMPORTANCE OF THE CONSUMER LINK IN SUSTAINABLE SUPPLY CHAINS: INVESTIGATING PLASTIC WATER BOTTLES AND PLASTIC TOTES Area of Honors: Supply Chain and Information Systems Keywords: impactconsumersgreenenvironmentinnovationadoptionconsumptionsupply chainssustainabilityenvironmental footprintplastic water bottlesplastic bags File: Download Thesis.pdf Thesis Supervisors: Dawn M Russell, Thesis SupervisorDawn M Russell, Thesis SupervisorDr. John C. Spychalski, Thesis Honors Advisor