1. LIVING THE FANTASY: EAST ASIAN WOMEN IN POPULAR MEDIA Open Access Author: Orankoy, Ilayda Jinjee Title: LIVING THE FANTASY: EAST ASIAN WOMEN IN POPULAR MEDIA Area of Honors: Women's Studies Keywords: asian womeneast asian womenfeminismpop culturemedia representationasian american File: Download ORANKOY_FINAL_THESIS.pdf Thesis Supervisors: Laura Tracy Spielvogel, Thesis SupervisorDr. Jennifer Ann Wagner-Lawlor, Thesis Honors Advisor
2. The Promise of Packaging in the American Hot Tea Market Open Access Author: Golthi, Ira Title: The Promise of Packaging in the American Hot Tea Market Area of Honors: Marketing Keywords: marketingpackagingteacultural capitalconsumer brand idenitificationconsumer involvementcoffeepop culturedesignself expressionethnographyqualitative analysis File: Download IraGolthi_FinalThesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
3. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry Open Access Author: Davidson, Gabrielle Title: Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry Area of Honors: Marketing Keywords: consumer-brand relationshipmarketingpop culturebrand transgressionparasocial relationshipsbrand betrayal File: Download GabrielleDavidson_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Thesis Supervisor
4. B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Open Access Author: Tague, Kathryn Title: B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Area of Honors: Advertising/Public Relations Keywords: public relationsfootballbrandpop culturebrand strategyNFLNational Football LeagueThe Super BowlSuper BowlThe Super Bowl Halftime ShowRihanna File: Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor