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Author:

Orankoy, Ilayda Jinjee

Title:

LIVING THE FANTASY: EAST ASIAN WOMEN IN POPULAR MEDIA

Area of Honors:

Women's Studies

Keywords:

asian women
east asian women
feminism
pop culture
media representation
asian american

File:

Download ORANKOY_FINAL_THESIS.pdf

Thesis Supervisors:

Laura Tracy Spielvogel, Thesis Supervisor
Dr. Jennifer Ann Wagner-Lawlor, Thesis Honors Advisor

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

Author:

Tague, Kathryn

Title:

B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
football
brand
pop culture
brand strategy
NFL
National Football League
The Super Bowl
Super Bowl
The Super Bowl Halftime Show
Rihanna

File:

Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor