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Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Area of Honors:

Advertising/Public Relations

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_Honors_Thesis

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader