1. Building Digital Brand Relationships: Interactions Between Brands and Consumers Open Access Author: Kingsbury, Stephen John Title: Building Digital Brand Relationships: Interactions Between Brands and Consumers Area of Honors: Marketing Keywords: consumer-brand relationshipsBrand Relationship Qualityself-connectioninterdependencerelationship warmth File: Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorMargaret Grace Meloy, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
