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Author:

Ortiz-Cordova, Adan

Title:

Classifying Web Search Queries in Order to Identify High-revenue Generating Customers

Area of Honors:

Information Sciences and Technology

Keywords:

web queries
web searching
sponsored search
k-means clustering
unsupervised machine learning

File:

Download adan.ortiz-cordova_schreyer.honors.thesis.pdf

Thesis Supervisors:

Jim Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor