1. EVALUATING THE PERFORMANCE OF THE MOTLEY FOOL’S STOCK ADVISOR™ Open Access Author: Lyon, Alexander John Title: EVALUATING THE PERFORMANCE OF THE MOTLEY FOOL’S STOCK ADVISOR™ Area of Honors: Finance Keywords: financeinvestingThe Motley FoolStock Advisorstock recommendationsannouncement effectholding period returnsportfoliomatched sampleS&P 500 indexexcess returnt-testevent studyabnormal returnrisk-adjusted measuresregression File: Download Lyon_Alexander_Thesis_Final.pdf Thesis Supervisors: Michael Greg Filbeck, Thesis SupervisorDiane Parente, Thesis Honors Advisor