1. SHOPPING EXPERIENCE AND OMNICHANNEL STRATEGY: A STUDY OF CONSUMER SHOPPING BEHAVIORS IN RELATION TO THE OMNICHANNEL SUPPLY CHAIN STRUCTURE Open Access Author: Czerwinski, Chelsea Amanda Title: SHOPPING EXPERIENCE AND OMNICHANNEL STRATEGY: A STUDY OF CONSUMER SHOPPING BEHAVIORS IN RELATION TO THE OMNICHANNEL SUPPLY CHAIN STRUCTURE Area of Honors: Project and Supply Chain Management Keywords: Omnichannel stratgeygenerational consumer shopping behaviorssupply chain structures File: Download Chelsea_Czerwinski_-_Shopping_Experience_and_Omnichannel_Strategy__A_Study_of_Consumer_Shopping_Behaviors_in_Relation_to_the_Omnichannel_Supply_Chain_Structure.pdf Thesis Supervisors: Dr. Ozgun Caliskan Demirag, Thesis SupervisorDr. Michael Edward Brown, Thesis Honors Advisor
