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Author:

Jackson, Kelly Sarah

Title:

A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
semiotic study
visual images
gender representation
eco-fashion
eco-marketing
sustainable marketing and fashion

File:

Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf

Thesis Supervisors:

Michelle Lyn Rodino Colocino, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor