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Author:

Shively, Bradley Jon

Title:

HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

Area of Honors:

Information Sciences and Technology

Keywords:

online advertising
technical literacy
marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor