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Author:

Hirt, Olivia

Title:

Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity

Area of Honors:

Marketing

Keywords:

marketing
sensory marketing
sound
voice
voice assistant
robot
human
timbre
recommendation satisfaction
affinity

File:

Download Olivia_Hirt_thesis_final.pdf

Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor