CustomSupps, Inc. Business Plan
Open Access
- Author:
- Russ, Paul
- Area of Honors:
- Finance
- Degree:
- Bachelor of Science
- Document Type:
- Thesis
- Thesis Supervisors:
- Anthony Charles Warren, Thesis Supervisor
Anthony Charles Warren, Thesis Supervisor
James Alan Miles, Thesis Honors Advisor - Keywords:
- business plan
nutritional supplements
paul russ
kyle vinansky
entrepreneurship
angel funding - Abstract:
- The nutritional supplement industry has seen explosive growth over the past decade. There are thousands of products available for sale and very little regulation to help consumers determine the best package of supplements for their specific needs. Individuals are left to their own devices when it comes to determining product type, dosage, and frequency of use. CustomSupps Inc. aims to revolutionize the process of selecting nutritional supplements by creating an easy-to-use online interface that provides custom formula recommendations to meet the exact needs of our customers. CustomSupps will ship pre-mixed & pre-dosed daily strip packs in monthly intervals to customers across the United States. This thesis examines the nutritional supplement industry in its current form, the target market for CustomSupps, operational, legal, and logistical requirements for the creation of a successful supplement dropshipping company, and the financial projections of the proposed company. Through the research conducted, it is apparent that there is an opening in the supplement market for a company like CustomSupps to rapidly gain market share through an innovative product offering.