EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY

Open Access
Author:
Lewis, Kirsten Ruth
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Michel M Haigh, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
Keywords:
  • Corporate social repsonsibility
  • corporate responsibility
  • corporate citizenship
Abstract:
Abstract The current study examined the use of Facebook pages and websites as communications tools for Corporate Social Responsibility (CSR) activities. Specifically, two major corporations, the Coca-Cola Company and PepsiCo, were examined by means of a content analysis. The study hypothesized PepsiCo, a company with a higher CSR index rating, would present more CSR information through its Facebook page and website than the Coca-Cola Company, a company with a lower CSR index rating. This hypothesis was not supported by the results of the study.