Only half a decade in existence, YouTube is home to millions of online videos. Communication within YouTube is multidirectional, linked, and always expanding. When a person uploads a video, others comment on the video, rate it, upload response videos, and take the conversation to other venues, creating a discussion that is live and always expanding. As a result, the site is a powerful venue for public deliberation and allows us to explore the potential for positive social change. There are many instances, from Barack Obama’s 2008 presidential campaign to Carnegie Mellon Professor Randy Pausch’s lecture, that create social change, while simultaneously providing evidence of that change occurring. Furthermore, YouTube gives rarely before seen insight into the audience’s motives and actions by serving as a rhetorical archive that displays years of comments and videos. Not only can ideas be seen evolving over time, but people’s opinions can also be seen changing as users interact on this online realm.