CUSTOMSUPPS™ BUSINESS PLAN

Author:

Vinansky, Kyle Larson

Area of Honors:

Elective Area of Honors - Engineering Entrepreneurship

Degree:

Bachelor of Science

Document Type:

Thesis

Thesis Supervisors:

Anthony Charles Warren, Thesis Supervisor
Anthony Charles Warren, Thesis Supervisor
Elizabeth Cunningham Kisenwether, Thesis Honors Advisor

Keywords:

business plan
nutritional supplements
custom supplement formulas

Abstract:

The nutritional supplement industry has seen explosive growth over the past decade. There are thousands of products available for sale and very little regulation to aid consumers in determining the best package of supplements for their specific needs. Individuals are left to their own devices when it comes to determining the types of products, dosages, and frequency of use. CustomSupps™ Inc. aims to revolutionize the process of selecting nutritional supplements by creating an easy-to-use online interface that provides custom formula recommendations to meet the exact needs of our customers. CustomSupps™ will ship pre-mixed and pre-dosed daily strip packs in monthly intervals to customers across the United States. This thesis, a joint effort by Kyle Vinansky and Paul Russ, examines the nutritional supplement industry in its current form, the target market for CustomSupps™, operational, legal, and logistical requirements for the creation of a successful supplement drop-shipping company, and the financial projections of the proposed company. Based on the research conducted, it is apparent that there is an opening in the nutritional supplement market for a company like CustomSupps™ to rapidly gain market share through its innovative product offerings.