Dr. Lee Ahern, Thesis Supervisor Dr. Susan Mary Strohm, Thesis Honors Advisor
Keywords:
Media Planning Advertising Internet
Abstract:
The Internet has become part of everyday life. As with other media, the Internet has attracted advertising media planning and spending. This paper summarizes the development of the Internet as an advertising medium, discusses how funding gradually shifted into Internet media planning and projects into the future about different methods of advertising now and in the near future that will incorporate the Internet and advanced technology. This paper looks into the past, present and future of the Internet as a medium of communication and advertising, and will hopefully become a valuable resource for future researchers and advertising students.
