James Alan Miles, Thesis Supervisor James Alan Miles, Thesis Supervisor Chris Muscarella, Faculty Reader James Alan Miles, Thesis Honors Advisor
Keywords:
Business Plan
Abstract:
Specialty bakeries have drawn attention recently for innovative flavors and elaborate designs. The more developed confectionery wholesaling markets have also profited and will thrive in the coming years as the population of children grows in the United States. As health consciousness increases, customers will begin to view fresh and natural foods as a necessity rather than a side note. Three Eighteen aims to provide high quality desserts made from natural ingredients and to create unique variations of traditional recipes with helpful and friendly service. This thesis examines the specialty bakery and confectionery wholesaling markets, Three Eighteen’s target market, and the logistics of starting and maintaining a small coffee and dessert café. Based on the findings, the current market is ideal for opening a new specialty bakery with a healthy twist.
