DETERMINING THE EFFECT OF INDIVIDUAL ACADEMY AWARD NOMINATIONS AND WINS ON SUBSEQUENT BOX OFFICE PERFORMANCE

Open Access
Author:
Denkin, Benjamin Lawrence
Area of Honors:
Finance
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
  • Laura B Field, Thesis Supervisor
  • James Alan Miles, Honors Advisor
Keywords:
  • Academy Awards
  • finance
  • box office performance
Abstract:
The executives of film industries are constantly searching for the “perfect formula” that will lead to a movie that is successful at the box office. While all studios often seek to put out well-received movies, the ultimate goal of the company is to produce films with a positive return on investment. While a number of factors such as genre, Motion Picture Association of America (MPAA) rating, run time, and release date affect a movie’s performance at the box office, the purpose of this thesis is to examine the effect of an Academy Award nomination or win on an actor or actress’s immediately subsequent film. The nominees and winners in the categories of Best Actor, Best Actress, Best Supporting Actor, and Best Supporting Actress are examined for the years 1990 to 2009, presenting twenty years of data for each award. Each actor/actress’s next film (first film after Academy Award ceremony in which he/she was nominated) is examined for data purposes, and the findings are presented herein.