A Cross Cultural Analysis of Vogue Magazine and its Implications on Body Image and the World of High Fashion

Open Access
Author:
Twillmann, Paige Elizabeth
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Colleen Connolly Ahern, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
  • Susan Mary Strohm, Faculty Reader
Keywords:
  • too-thin
  • detachment
  • anxiety
  • objectification
  • superiority
  • United States
  • Italy
  • Spain
  • Vogue
Abstract:
My thesis is an analysis of advertisements in Vogue, Vogue Italia, and Vogue España in the context of each nation’s legal framework, high fashion as an industry, and the implication of body image. In relation to the ban of “too-thin” models on runways in European countries and by certain designers, I sought to see if this might translate and affect what advertisements are printed in international Vogue magazines. I collected Vogue, Vogue Italia, and Vogue España for one year, to form a sample of over 2,300 advertisements. I categorized the sample by country, designer, and type of product being sold. I analyzed the data using a process called Ethnographic Content Analysis, and extracted focal codes and themes in the advertisements. Using this information, I looked to see if there was any differences or trends between countries, designers, or the fashion industry as a whole.